How much time do you spend on reading and replying to emails? A lot? So are your customers. They are spending hours and hours opening and replying to tens and hundreds of emails every day.
Can you afford to not show your ads in their email? No, you can’t. In fact, email marketing has one of the highest conversions in digital marketing. We will help you capitalize on this effect as well as an affordable form of marketing and improve your business profits.
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Why don’t people generally like television ads and billboards? There is no personalization- the message is meant for everyone. Communicating on a one-to-one relation basis with your customer, like a friend, is only possible through an email marketing campaign. Personalized email marketing tends to outperform traditional marketing.
Affordable & Scalable
Despite its level of segmentation, customization and automation, email marketing is quite cheap. You can send emails to thousands of customers with a fraction of your total budget.
Return on Investment (ROI)
The ROI of email marketing campaigns is higher than any other marketing channels. It is approximately 122%. That means for every Rs.100 you spend on marketing, you are likely to earn Rs.122 in revenue. How awesome is that?
Did a customer visit your website but didn’t purchase anything? Through email marketing campaigns, you can send emails to such customers automatically and encourage them to make a purchase.
The benefit of this is that you can concentrate on other important matters of your business. An automated email marketing campaign can help you get more customers, sell products, educate them as well as promote special offers and discounts.
You can segment your customers in various categories on information provided by them. For eg., if your customers have provided the information of their age, you can design your email marketing campaign in a way that targets different age categories with different sets of customized and automated emails.
This improves the relevancy of your marketing as you to reach out to different segments of your customers with emails and messages unique to those segments.
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With all that high ROI and affordability, it would be a huge loss to you and your business if you don’t implement email marketing.
Don’t know how to start? Call us immediately for your free consultation!
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